The Fall 2017 collection from Burberry Prorsum, captured beautifully by Yannis Vlamos for Indigital.tv and showcasing the striking presence of model Hebe Flury, represented a pivotal moment in the brand's history. While the "Prorsum" moniker itself would soon be retired, this collection stands as a testament to the legacy and enduring appeal of the line. To fully appreciate the Fall 2017 offering, we need to delve into the history of Burberry Prorsum, exploring its meaning, its iconic boots, the reasons behind its eventual discontinuation, and the lasting impact of its collections, including the coveted women's clothing and the overall brand identity.
Prorsum Burberry Meaning:
Understanding the significance of "Prorsum" is crucial to grasping the essence of this particular collection and the overall brand identity it represented. "Prorsum" is Latin for "forward," a word that perfectly encapsulates Burberry's ambition and drive towards innovation and progress. It was a label used to distinguish Burberry's high-fashion ready-to-wear line from its more accessible mainline collections. Prorsum represented the pinnacle of Burberry's creative vision, showcasing the most luxurious fabrics, intricate detailing, and cutting-edge designs. The Fall 2017 collection, therefore, embodied this forward-thinking spirit, presenting a range of pieces that pushed boundaries while remaining true to the core values of the brand. This included a blend of classic Burberry elements – the iconic check, trench coats, and equestrian-inspired detailing – reimagined for a modern, sophisticated woman.
Burberry Prorsum Boots:
Boots have always been a significant part of Burberry's aesthetic, and the Prorsum line elevated them to an iconic status. While the Fall 2017 collection didn't necessarily introduce groundbreaking new boot designs, it showcased the enduring appeal of Burberry's footwear, integrating them seamlessly into the overall collection. We can expect to see variations on classic riding boots, ankle boots with intricate detailing, and perhaps even some bolder, more fashion-forward styles, reflecting the overall mood and direction of the collection. The boots, like other pieces in the Prorsum line, would likely have been crafted from high-quality leather, featuring meticulous stitching and luxurious finishes. They weren't just footwear; they were a statement piece, completing the look and adding to the overall sense of refined elegance. The boots from this collection, even today, are sought after by collectors and fashion enthusiasts who appreciate the quality and timeless appeal of Burberry Prorsum.
Why Did Burberry Drop Prorsum?
The decision by Burberry to drop the "Prorsum" label in 2015, before the Fall 2017 collection's release, was a strategic move aimed at streamlining the brand's identity and simplifying its product offerings. While the Prorsum line was highly successful, it also created a complex brand architecture that could be confusing to consumers. By merging the Prorsum line with the main Burberry collection, the brand aimed to create a more cohesive and streamlined image, making it easier for customers to navigate the range of products available. This decision was part of a broader effort to modernize the brand and align its image with contemporary fashion trends. The move was not a reflection of the quality or success of the Prorsum line but rather a strategic decision to enhance brand clarity and efficiency. The DNA of Prorsum, however, lived on, subtly influencing the design direction of the unified Burberry brand.
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